If you are looking for the Insta famous purple shampoo, you've come to the right place. Consider this the The Original No Yellow 2.0, its cleaner, vegan and healthier for your hair. It's formulated with a vibrant violet pigment that cancels out yellow tones for bleached, blonde, balayage, babylights and grey hair.
This is not hair dye, this will not dye your hair, nor is it intended to turn your hair purple when used correctly. (Though, if you're blonde and you want to have a little fun leave this in for more than five minutes for a lavender or purple hue that will last you a few washes.)